The pair, who have been close friends for over two decades, opened BEX Bait and Tackle in Sailmakers Shopping Centre in 2022, taking over the former post office site. But when another large fishing retailer opened nearby and demand shifted towards military wear, Eaks and Mill spotted an opportunity that would reshape their entire venture.
From fishing tackle to military gear
The transition wasn't immediate. "Once we opened BEX Bait & Tackle in Sailmakers Shopping Centre, another big fishing tackle retailer opened down the road and customers were asking for camouflage trousers and boots," Becky explains. "We knew Roger Granville from Kombat UK as he's a local lad and decided to open a tester shop in the centre, stocking his gear over Christmas 2021."
The response was immediate and overwhelming. "Needless to say, it was popular and I think we knew that was the direction we should move in," she recalls.
By October 2024, the writing was on the wall – literally. The duo officially rebranded as The Military Unit, capitalising on the growing demand for military surplus and outdoor gear. But their ambitions extended beyond their cramped shopping centre unit.
A strategic move to The Walk
In April 2025, The Military Unit relocated to The Walk – the same thoroughfare that's become home to other independent retailers like Threads for All. The move represents more than just a change of address; it's a statement of intent from two entrepreneurs determined to prove independent retail can thrive in Ipswich town centre.
When asked what their proudest moment has been, "I think moving to the Walk, expanding our military surplus and Toxico range, as it increased our customer base, but looks fantastic!" Becky replied proudly. "I'm also proud that our regular customers have followed us to our new shop, as it proves they appreciate our customer service."
The Military Unit now serves a diverse clientele, including military personnel, security workers, cadets, campers, preppers, and outdoor enthusiasts. But there's more to their offering than purely functional gear. "There's a crossover to individual, unique fashion where military mixes with streetwear, and we're growing our Toxico London Clothing range every month," she explains.
Weathering the storm
The journey hasn't been without its challenges. Beyond the obvious disruption of COVID-19, Eaks and Mill have had to navigate the broader economic headwinds affecting all small businesses. "Apart from COVID-19, the bigger fishing store opening and other issues with supplying bait and tackle, there's been lots going on economically, with the cost-of-living crisis and hikes in interest rates and electricity," Eaks reflects.
The pair's varied professional backgrounds – Becky from hairdressing training and hospitality, Stuart from running fishing lakes for 15 years – provided them with the resilience needed to adapt. Their eight years running a complex of fishing lakes together had already tested their business partnership.
Community connections
What sets The Military Unit apart from chain competitors is its deeply personal approach. "We're not a chain, we are independent," Becky emphasises. "Stuart and I have been close friends for over 20 years. That's probably why we like the gear we buy from Kombat UK and Toxico as they both are independent businesses, starting their businesses from home and growing them."
This ethos extends to their suppliers and customers alike. Working with local businesses like Kombat UK, founded by Ipswich's own Roger Granville, reflects their commitment to supporting fellow independents.
The pair are also embracing The Walk's growing reputation as a destination for independent retailers and will be attending the Annual Military Show at the Suffolk Aviation Museum in June.
Suffolk military show returns to Kesgrave this June
The Suffolk Aviation Heritage Group's annual military show will take place on Saturday 14 and Sunday 15 June 2025 at the old communications site on Foxhall Road.
Balancing act
Running a seven-day-a-week operation takes its toll, but Becky and Stuart have learned the importance of maintaining perspective. "As we're open seven days a week, it can be tricky, but I always try to make time to see my friends every week. When we've settled into our new premises, Stuart and I will split days and weeks so it gives us some downtime."
Her advice to other aspiring entrepreneurs reflects hard-won wisdom: "Listen to your instincts. I'm an overthinker, and I wish I'd listened to myself on many occasions, but everything happens for a reason, I guess. We're just enjoying the ride."
The bottom line
Becky and Stuart's story demonstrates how successful businesses can emerge from unexpected pivots. They've created something unique in Ipswich's retail landscape by staying alert to customer demand and having the courage to completely rebrand their operation.
Their move to The Walk positions them perfectly to capitalise on the growing momentum around independent retail in the town centre, proving that local businesses can find their niche and thrive with the right instincts and determination.
