The big picture: The new store is on a mission to "provide customers with high-quality, authentic European food products that elevate their dining experience."
It will be officially opened by Ipswich Mayor Elango Elavalakan at 3pm today, before welcoming its first customers tomorrow, Saturday, 23 November, but we were allowed inside for an early preview.
Behind the scenes: During our quick preview, staff were busy with final preparations, their excitement evident as they put the finishing touches to displays ahead of today's official opening.
A focus on wines: There is a large selection of European wines with an emphasis on Portuguese reds.
Plenty for meat lovers: A dedicated chorizo stand forms one part of an extensive deli offering with a wide selection of cured meats on offer. Artisan deli and baked products can be found alongside daily essentials such as cooking oils, jarred and canned goods and fresh produce.
The bottom line: The store opens to the public on Saturday, 23 November. Customer parking is available at rear, opposite the road to the main Coes car park. We wish the management the best of luck.
