Why it matters: The initiative, Sip'Swich, aims to boost business for local pubs while offering residents and visitors a structured way to explore the town, with incentives for completion.
The details: The two separate trails include an historic route featuring seven pubs with connections to Ipswich's past, and a dog-friendly path leading participants and their pets to eight venues that welcome canine companions.
The dog-friendly trail features venues with water bowls, treats and a "warm atmosphere" where "dogs are not just allowed – they're truly welcomed."
The historic trail showcases "centuries-old buildings" and locations offering "stunning views of Ipswich's historic landmarks."
The initiative will run for approximately six weeks, with prizes available while stocks last.
How it works: Participants buy a drink at each venue – alcoholic or non-alcoholic – and collect a colour-coded stamp on their trail card. Collect all the stamps and claim prizes including:
A collectable enamel pin badge featuring Wolsey's gate for completing the historic trail
A dog bandana depicting Ipswich landmarks for finishing the dog-friendly route
An environmentally friendly reusable coffee cup with Wolsey's gate design for those completing both trails
What they're saying: "These trails deliver a double benefit for Ipswich. Fifteen bars and pubs will see a boost to their trade and local people and visitors to the town can enjoy discovering new places," said Ipswich Central CEO Lee Walker.
Councillor Neil MacDonald, Ipswich Borough Council Leader, added: "The centre of Ipswich has some wonderful bars and pubs, each with its own unique character and ambience. I hope people will enjoy discovering somewhere different to go for a drink or a meal out."
The bottom line: Trail maps can be collected from any participating venue, the town hall reception, or downloaded from www.allaboutipswich.com/sipswich.
