Why it matters: The campaign targeted routine social drinking — like after-work pints or Christmas parties — led to a significant number of arrests, with 160 drivers caught under the influence during the festive period.
By the numbers:
2,366 vehicles stopped
1,987 breath tests conducted
379 drug wipes performed
72 arrests for failed breath tests or test refusals
88 arrests following positive drug wipes
84% of offenders were male
21% were under 25 — up from 14% last year
What they're saying: "There is a real need to fully understand the consequences of your actions. You could lose your licence, your income, your freedom and ultimately your life," Chief Inspector Vicky McParland of the Joint Norfolk and Suffolk Roads & Armed Policing Team said.
The bigger picture: The month-long initiative, running from 1 December 2024 to 1 January 2025, targeted what police call the "everyday" drink driver — those who might have two or three pints at the pub after work or drive the morning after a Christmas party while still over the limit.
Between the lines: Suffolk's Police & Crime Commissioner Tim Passmore expressed particular concern about younger drivers, noting "This is a new generation of drivers who appear not have heeded the very clear messages about the dangers of driving under the influence of alcohol or drugs."
The bottom line: While the campaign focused on the festive period, police emphasize this is a year-round priority. Members of the public can report suspected drink or drug drivers anonymously via Crimestoppers on 0800 555 111.
