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Mental health charity Suffolk Mind used Sunday's high-profile match against Premier League champions Manchester City to highlight the scale of mental health challenges facing local communities.
The big picture:
Volunteers were present in the FanZone to speak with supporters, while the charity's "In Your Corner" badges were available to purchase throughout the day.
An inspirational video featuring Martyn, a volunteer who previously received support from its Suffolk Work Well service, was aired on the stadium's big screen before kick-off.
Infographics were displayed throughout the stadium on matchday – including on digital advertising boards and the back of players’ warm-up shirts.
Why it matters: The campaign served as a reminder to fans that mental health issues affect people from all walks of life, including football supporters, revealing that 19% of women currently experience depression or anxiety, and one in five workers have taken time off due to mental ill health.
What they're saying: Jon Neal, CEO of Suffolk Mind, said: "Ipswich Town fans have certainly had a lot to cheer about in recent years, but that doesn't mean they are immune from mental ill health. All of us share the same 12 emotional and physical needs – which going to the football can certainly help us meet."
Mark Ashton, Chairman of Ipswich Town Football Club, said: "It is more important than ever to support and discuss issues around mental health, and the club is proud to be working with Suffolk Mind to highlight the important work the charity does in our county."
The bottom line: While the result on the pitch did little to boost positivity off it, the campaign highlighted the importance of mental health awareness and the support available through Suffolk Mind's services.
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