Why it matters: The change marks a significant evolution in how the grantmaker tackles winter hardship, moving from individual fuel cost support to funding community-based projects that address the wider challenges older people face during colder months.
The details: Rather than gifting money directly to individuals for heating costs, this year's campaign invites charities and community groups to apply for grants to deliver practical projects supporting older people throughout winter. Funding could cover:
Warm spaces where people can gather safely and comfortably
Lunch clubs or community meals that bring people together and tackle food insecurity
Fuel support for those aged over 60 struggling with energy costs
Winter wellbeing packs with essential items such as bedding, hot water bottles and electric blankets
Stocking food banks
Winter-focused advice on debt and energy efficiency
The bigger picture: Over the past 15 years, the campaign has raised £1.6m, supporting thousands of vulnerable people as the weather turns colder.
What they're saying: Hannah Bloom, chief executive of Suffolk Community Foundation, said: "This year, we're continuing to evolve our approach to meet the changing needs of our communities. While heating homes remains a priority, we know that staying warm, well and connected goes beyond fuel support."
"By working with organisations rooted in their communities, we'll make sure that donations reach those most in need — quickly, effectively and compassionately," she added.
Bloom emphasised the impact donations can make: "A donation to Surviving Winter can make the difference between hardship and hope while providing practical support for the most vulnerable during the coldest months of the year. From warm clothes and food parcels to safe spaces and energy vouchers, your gift will make sure that older people struggling with fuel poverty receive the help they need when they need it most."
What's next: Suffolk Community Foundation is appealing for donations from anyone who feels able to support the campaign.
The bottom line: After 15 years of direct fuel support, Suffolk Community Foundation is betting that funding community organisations will deliver more comprehensive help to older people facing winter hardship, tackling not just heating costs but food insecurity and social isolation too.
