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New European food store to open on Norwich Road

A new European food store specialising in European wines will open its doors to customers on Norwich Road this month.

The big picture: Imperio Food Store will open at 30 Norwich Road on 22 November, offering local shoppers access to European groceries, fresh produce, and fine wines.

Imperio Food Store on Norwich Road, Ipswich
Imperio Food Store on Norwich Road, Ipswich(Oliver Rouane-WilliamsIpswich.co.uk)

The details: The store aims to provide Ipswich residents with authentic European food products, including:

  • Fresh produce

  • Deli items

  • Bakery goods

  • Speciality imports

  • Fine wines

Customer parking is available at the rear of the shop.

The bottom line: The new store adds to Ipswich's growing specialist European retail offering, providing residents with a new dedicated outlet for European food and drink products.

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Despite a lack of promotion, the big reveal drew a good crowd of passersby

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