Why it matters: The appointment brings four decades of commercial experience to the town's Business Improvement District (BID), which represents around 400 businesses in the town and works to help create a more vibrant, prosperous Ipswich for everyone.
The big picture: Flory takes the helm at a crucial time for Ipswich town centre, succeeding Terry Baxter who steps down after 10 years as chair.
What's new:
Flory will take over from 1 January 2025
He brings over 40 years of private sector leadership experience
The role oversees Ipswich's Business Improvement District (BID)
Outgoing chair Baxter will become chief executive at Inspire and chair of Suffolk New College
In his words: "I don't believe in standing on the sidelines," says Flory. "Together, we can make Ipswich a safer, more welcoming place where people enjoy spending time. My goal is to bring the town back to the happier, vibrant place it deserves to be — for the benefit of businesses, residents, and visitors alike."
Support from leadership: Lee Walker, CEO of Ipswich Central, praised the appointment: "Steve's passion for Ipswich and its business community is clear, and his leadership will be invaluable as we continue to strengthen our efforts for the benefit of the town."
Experience that counts: As managing director of Hudson Group and a lifelong resident, Flory brings both commercial expertise and deep local knowledge to the role.
The bottom line: The appointment signals a new chapter for Ipswich town centre, with local business leader Flory promising hands-on leadership and a fresh push to reinvigorate the area.
