The big picture: The original Lowry painting, bought by The Lowry gallery in Salford for £7.8m in 2022, captures a moment in football history showing fans flocking to Bolton Wanderers' stadium in 1953.
Driving the change: Local artist Simon Farr has modernised the scene by:
Adding women, children and ethnic diversity to reflect today's football crowd
Including Ipswich landmarks like the Bobby Robson and Alf Ramsey statues
Incorporating Suffolk touches like a Suffolk Punch horse
Adding a hidden Ed Sheeran figure among the crowd
What they're saying: "Lowry's style is deceptively simple and there are no shadows. But his genius is in the movement of the figures and the feeling of shared intention in the crowd," says Farr. "The dark stick figures are full of joy and eager anticipation which I hope I managed to get in my version too."
Between the lines: The artwork is part of a larger project called Call Me Ted, which is working with 19 artists to create posters for each of Ipswich's home games this season.
The response: The initial poster run sold out within an hour of release last Tuesday, with the design reaching more than 60,000 people on social media platform X.
What's next: The original painting will be displayed at Good Inside café on St Margaret's Green from Saturday, with posters appearing in shops and pubs across Ipswich ahead of the Manchester United match on 24 November.
Where to find it:
Original painting: Good Inside café, St Margaret's Green
Signed posters: The Greyhound pub and Love One shop
Exhibition-style posters: Various shops and pubs around town
The bottom line: Through this reimagining of a football art classic, Ipswich's past meets present – celebrating not just the club's return to top-flight football, but the evolution of the beautiful game and its fans over seven decades.
