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Greggs confirms new sign coming for Upper Brook Street branch

The bakery chain says it is fabricating replacement signage after the original had to be removed for safety reasons, with installation a "priority" as residents label temporary signage an "eyesore".

Greggs on Upper Brook Street in Ipswich
Oliver Rouane-WilliamsIpswich.co.uk
Greggs on Upper Brook Street in Ipswich

Why it matters: The temporary signage has been in place for months, leading to resident complaints about the impact on the street's appearance.

The details: Greggs confirmed the original signage broke and had to be removed for safety reasons. A spokesperson said the company is in the process of getting a new sign fabricated and that it would be fitted as soon as possible, though no specific timeframe was given.

The Upper Brook Street branch has been operating with a temporary vinyl banner attached to the upper floors as a makeshift sign since the original shopfront signage was removed months ago.

What they're saying: A Greggs spokesperson described the replacement signage as a "priority" for the company.

Multiple residents have expressed frustration with the temporary arrangement. One resident called it an "eyesore," and another questioned the delay, saying: "It's not like they can't afford it. It looks awful and really brings the street down."

For context: Greggs made a pre-tax profit of £203.9 million last year and is set to have its second consecutive £2 billion year of revenue.

The bottom line: While residents raised valid concerns about the branch's appearance, Greggs has explained the safety reasons behind the sign removal and committed to prioritising the installation of replacement signage.

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The ICS team outside their offices in Henley, just outside Ipswich

ICS

Founded in 1998, ICS has been the trusted IT partner to businesses across Ipswich and Suffolk for over a quarter of a century.
Gipping Construction doing on going renovations to outside of Ipswich Museum

Gipping Construction

Based just outside Ipswich, Gipping Construction is an employee-owned construction company that operates in the private and public sectors across East Anglia.
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GBS

This family-run construction company has delivered quality services across commercial building, fire protection, diamond drilling, health and safety, and asbestos removal for over 30 years.
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ICS, Gipping Construction and GBS

The ICS team outside their offices in Henley, just outside Ipswich

ICS

Founded in 1998, ICS has been the trusted IT partner to businesses across Ipswich and Suffolk for over a quarter of a century.
Gipping Construction doing on going renovations to outside of Ipswich Museum

Gipping Construction

Based just outside Ipswich, Gipping Construction is an employee-owned construction company that operates in the private and public sectors across East Anglia.
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Founded in 1998, ICS has been the trusted IT partner to businesses across Ipswich and Suffolk for over a quarter of a century.
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