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Digital portal on Cornhill given council green light for October unveiling

Ipswich Borough Council has approved its plans for an interactive digital portal on the Cornhill that will create live visual connections between Ipswich and cities worldwide.

Why it matters: The Portal will be funded by £2.34 million of Government Towns Deal funding as part of efforts to modernise the town centre, though public reaction has revealed divided opinion about the project's value and priorities.

How the portal will look
How the portal will look(James BurgessUrban Tech Creative)

The details: The sculpture will be installed for five years on the Cornhill, creating real-time visual links with existing Portals in Dublin, Philadelphia, Vilnius in Lithuania, and Lublin in Poland. Future connections are planned for Brazil, Asia, and the Middle East.

The Portal is part of the broader Digital Ipswich project, which also includes augmented reality trails, digital billboards, and high-tech art installations. The location was chosen to maximise visibility whilst framing views of the Town Hall and former Post Office building.

Dublin's Portal attracted over one million visitors within six months of installation. The Digital Ipswich team is working with Dublin City Council to examine potential benefits for Ipswich.

What they're saying: "We're delighted with this opportunity to showcase our ambition for Ipswich as a pioneering digital town," said Councillor Neil MacDonald, Leader of the Council. He added that the project aims to "rejuvenate the town centre, attract new visitors, support local businesses, and promote Ipswich as a place of culture, connectivity, and global relevance."

The council said the project has been "the subject of extensive consultation" and its "scale, materials and location carefully considered."

The other side: Public response to the Portal proposal has been mixed, with some residents questioning spending priorities and expressing concerns about vandalism and anti-social behaviour. Previous coverage highlighted debates over whether the funding could address what some perceive as more pressing local issues.

Ipswich through the portal
Ipswich through the portal(Hannah WrightEudaimonia Sustainable Agency)

What's next: Installation work is scheduled to begin in September 2025, with the Portal launching in October 2025.

The bottom line: Ipswich becomes the UK's first location for the technology, with the council betting the digital installation will boost visitor numbers despite ongoing public debate about whether it's the best use of central government funding.

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Despite a lack of promotion, the big reveal drew a good crowd of passersby

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