Why it matters: The challenge has captured global attention, with climbers from four years old tackling the daring 13-step spiral that requires careful footing and nerves of steel.
The details: Two videos showcasing the challenge have racked up more than 10 million views on TikTok in less than a month, with millions of people around the world watching participants attempt the feat.
The family-friendly climbing centre features 46 challenges as part of admission, making it the largest Clip 'n Climb centre in the world. The Stairway to Heaven is just one of many options available to visitors.
The viral success has seen bookings spike, with Davey describing the centre as "buzzing" following the social media attention.
What they're saying: Josh Davey, director of Clip 'n Climb Ipswich, said: "It's great to know people are excited by our challenges and are relishing the chance to dare their friends and families to give them a go.
"Stairway to Heaven is designed for the whole family to enjoy, so it's great seeing children and their parents alike giving it a go."
What's next: To celebrate their viral success, the centre is offering 20 per cent off all climbing sessions throughout August.
"To celebrate going viral, we're offering 20% off on all climbing sessions throughout August, so come and have a go if you think you're brave enough!" Davey said.
Getting involved: The centre operates seven days a week from 9:00 to 16:30. Families are encouraged to book visits in advance, and can claim the 20 per cent discount using code CLIMB20.
The bottom line: A local climbing challenge has become a global internet sensation, offering families the chance to attempt the viral feat that has captured worldwide attention.
