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Award-winning local artist's work transformed into massive Waterfront display

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Ipswich's Waterfront has a striking new landmark after Sammi Wong's World Illustration Award-winning design was unveiled as a giant installation on Paul's silo building.

Why it matters: The 29-metre wide by 27-metre canvas celebrates local creative talent and transforms a prominent grey space into a vibrant landmark through community partnerships.

The big picture: Sammi's original award-winning piece celebrates innovation, history and community in Ipswich while retaining the beloved local character Digby the blue octopus, created by artist John D Edwards.

The final mural in place
The final mural in placeOliver Rouane-WilliamsIpswich.co.uk
R&W Paul Silo by Sammi Wong
The mural was inspired by Sammi Wong's World award-winning illustrationSammi Wong

The details: The massive artwork was unveiled yesterday afternoon on Wednesday, 9 April, commissioned by Ipswich Central as part of its strategy to deliver creative enhancements across the town centre.

Behind the scenes: The installation was made possible through collaboration between Ipswich Central, Ipswich Borough Council, the University of Suffolk and Suffolk New College.

"Public art has the power to shape the way people feel about a place. This new art installation is not only a visual transformation of a grey space, but a celebration of local talent and effective partnership working," said Lee Walker , Chief Executive Officer at Ipswich Central.

What they're saying: "We're incredibly proud to have brought this vibrant mural to the Paul's Silo building as a new landmark for Ipswich," added Steve Flory, Chair of Ipswich Central . "This piece celebrates local creativity on a huge scale for all to see. It's a symbol of what positive collaboration can achieve for the benefit of the town."

The artist herself expressed delight at seeing her design realised on such a scale: "I'm absolutely delighted to see my design come to life in such a powerful way. It's been amazing to watch something that started as a conceptual design for a university degree module has become a large-scale feature of the town I love," Wong said.

She added: "I really hope that this will inspire other students and potential art students to know that their efforts can elevate to such bigger things!"

Craig Shimmon, Head of Marketing at Suffolk New College , said: "We are incredibly proud of Sammi's involvement in this project and feel very lucky to now have her as part of our team."

Professor Jenny Higham, Vice-Chancellor at the University of Suffolk added: "Having Sammi's work displayed here in Ipswich will not only inspire others but act as a showcase for other students and graduates to flourish in their chosen careers."

Behind the art: Wong graduated from the University of Suffolk with a BA (Hons) in Graphic Design (Graphic Illustration) in 2023 and now works at Suffolk New College. Her design won in the New Talent Site Specific category for her project "Re-imagine Ipswich = Discover. Connect. Belong."

Sammi Wong in her final year at the University of Suffolk in 2023
Sammi Wong in her final year at the University of Suffolk in 2023University of Suffolk

John D Edwards, creator of Digby the Octopus, expressed happiness at seeing his character reimagined, saying he is "delighted that he will continue to bring a smile to Ipswich."

What's next: The giant artwork will be on public display for all to enjoy throughout spring and summer 2025.

The bottom line: This landmark installation showcases how local talent, effective partnerships and creative vision can transform urban spaces and foster community pride.

Oliver Rouane-Williams speaking with an elderly couple in the town centre

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500 mobile phones donated to support domestic abuse victims in East Anglia

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Ipswich.co.uk Logomark in a circle

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We publish the stories that matter and champion everything that's good about our town – without the ads, popups or tracking

Virgin Media O2 Business has donated over 500 mobile phones to help survivors of domestic abuse and sexual assault across East Anglia, including Suffolk.

Why it matters: The donated devices will enable vulnerable people to contact support services, emergency services and family members when their own phones have been broken or confiscated by perpetrators.

The phones will be distributed to Leeway, Catch-22, and Mountain Healthcare support services across five counties – Bedfordshire, Cambridgeshire, Hertfordshire, Norfolk and Suffolk.

Some devices will come with free SIM cards and mobile data from the National Databank, which was founded by Virgin Media O2 and the digital inclusion charity Good Things Foundation. The National Databank is described as "like a food bank but for free data, texts and calls, helping to connect people in need."

Leeway

Leeway provides support to adults and young people looking to break free from domestic abuse in Suffolk and Norfolk.

The background: The donation comes as part of Virgin Media O2 Business's social value commitment through a recent police contract with 7F Commercial Services.

7F Commercial Services uses collaborative buying power for seven police forces in the eastern region, including Bedfordshire, Cambridgeshire, Hertfordshire, Norfolk, Suffolk, Essex, and Kent, to obtain better value for money from their contracts.

What they're saying: Suffolk's Police and Crime Commissioner, Tim Passmore, said: "Supporting victims is a key responsibility for me as Police and Crime Commissioner. We commission many services to support victims to help them cope with the immediate impact of crime, and, as far as possible, recover from the effects.

Tim Passmore, Police & Crime Commissioner for Suffolk
PCC

"I absolutely support this 'social benefits' approach. Funding is always tight and anything we can do to work with the commercial sector to access additional funding to support this work gets my full support.

"I know from speaking to victims just how devastating it is to be denied something as basic as the ability to talk to family and friends. I hope these phones provide a useful lifeline for victims of domestic abuse and sexual assault to feel more secure and less isolated."

Charlotte Hails, Head of Public Sector Vertical Strategy at Virgin Media O2 Business, said: "As a former senior police officer who specialised in Safeguarding and Public Protection, I know first-hand that mobile phones and connectivity are critical to ensuring victims and survivors are not isolated and can receive support.

"By partnering with local organisations in East Anglia, Virgin Media O2 Business is helping ensure victims and survivors receive the smartphones and data they need. This builds on our commitment to support police forces and communities across the UK to improve public safety and reduce crime."

The bottom line: The initiative aims to reduce isolation among victims of domestic abuse and sexual assault by providing them with secure means of communication through donated mobile devices.

Oliver Rouane-Williams speaking with an elderly couple in the town centre

We can't do this without you!

If you value strong, free, independent local media that fights tirelessly for our town, please consider contributing just £24 per year

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