New business teases Dial Lane opening with secret signs
Passers-by on Dial Lane are being asked “Can you keep a secret?” as a business prepares to open in the former Zeebra Chic unit.
Why it matters: The unit, formerly home to Zeebra Chic, had stood empty for some time, and a new arrival would bring it back into use on one of the town centre's independent shopping streets.
The details: The new signage asks passers-by "Can you keep a secret?" and invites them to "peak through the holes", alongside a flower design and the words "Opening soon...".
- The windows and door glass have been covered in white material.
- The signage does not name the business or give an opening date.
The big picture: Dial Lane is home to a number of independent businesses, including Dial Lane Books, Pickwicks cafe and The Nerd Hut.
For context: The building at 14 Dial Lane is Grade II listed, meaning changes affecting its character, including its exterior colour, normally require listed building consent. The shopfront was repainted from hot pink to burgundy in August after Ipswich Borough Council contacted the tenant, with the council saying it was maintaining “a productive dialogue with the tenant about all the works being undertaken to the building”.
Nicola Sebastian
The bottom line: A long-empty unit on Dial Lane looks set to spring back into life, though the business behind it is keeping its identity a secret for now.
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