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Luxury retailer Flannels opens in former BHS building

Designer fashion store Flannels has opened its doors in Ipswich's Buttermarket, marking the first of five Frasers Group shops planned for the former BHS building.

Oliver Rouane-Williams

Oliver Rouane-Williams

— 1 min read
FLANNELS on Buttermarket, Ipswich

The big picture: The opening marks a significant change for the building, which has stood empty since BHS closed in 2016.

FLANNELS on Buttermarket, Ipswich
FLANNELS is now open on Buttermarket, Ipswich Photo: Oliver Rouane-Williams (Ipswich.co.uk)

Why it matters: The development represents a major investment in Ipswich's town centre, with Flannels occupying the majority of the ground floor space.

Key details:

  • The 743sq m (8,000sq ft) store opened on 31 October.
  • Four more retailers are set to join Flannels in the building: Sports Direct, GAME, Evans Cycles and USC.
  • Work began at the end of July following planning approval.
  • Signage and roller shutters were approved in September.

What's next: Sports Direct is expected to open before the end of the year, with GAME temporarily operating from the former H&M building in Tavern Street ahead of its move.

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