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SEN Santa sessions at Buttermarket this weekend

Santa will turn down the music and limit numbers at the Buttermarket Shopping Centre this weekend after parents asked for calmer festive events for children with special educational needs (SEN).

Christmas sign in building
Santa is welcoming children at Buttermarket’s SEN‑friendly grotto, designed for calmer festive visits.
(Matt StottIpswich.co.uk)

Why it matters: This is the first time the centre has adapted its Santa visits specifically for SEN families. With capacity limited to 15 children per session, the quieter environment and extended time with Santa reflect growing recognition among Ipswich venues of the need for sensory-friendly alternatives.

The details: Two SEN breakfast sessions will run on Sunday, 14 December at 08:30 and 10:30, hosted at VQ Restaurant.

  • Families enter via the same prize draw system as regular sessions, with the option to request SEN places.

  • Reduced music and extended time with Santa ensure a calmer, more inclusive experience. Winners will be notified from 8 December.

The bigger picture: The Buttermarket joins venues across the UK, adapting festive events for children with sensory needs. The SEN sessions form part of the centre's wider December programme:

  • Saturday, 13 December: Regular breakfast with Santa and his elves

  • Saturday, 20 December: Santa's final appearance with crafts and letter writing

  • 1-12 December: Online "12 Days of Christmas" advent calendar with prizes

Building
Children are meeting Santa in a setting that is tailored to create a more relaxed experience(Matt StottIpswich.co.uk)

What they're saying: Rebecca Bird, centre manager, said: "The Christmas spirit is truly in full swing at the Buttermarket Centre. With meet-and-greets, magical moments with Santa, creative crafts, and our mischievous advent calendar, there's so much for families to enjoy."

For context: The centre has previously offered SEN-friendly sessions at other events, but this marks the first time the provision has been extended specifically to Santa visits following direct feedback from families.

The bottom line: The Buttermarket has responded to parent feedback by creating dedicated quiet Santa sessions for 15 families, offering reduced music, extended time and a calmer alternative to traditional festive events for children who find busy environments overwhelming.

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