Why it matters: Ipswich Borough Council's waste team collects 1.9 tonnes of litter every day – a staggering amount that prompted the authority to launch its 'This is Our Town' campaign with help from local youngsters.
The details: The council invited children to design anti-litter posters as part of a June competition that received 139 entries from local schools and individual participants.
Three winning designs by Lilah, aged seven, from Springfield Junior School, and Henley, aged 10, and Nova, aged eight, from The Oaks Primary School are now being displayed on bins around the town centre and hoarding panels at play areas.
Councillor Phil Smart, Ipswich Borough Council Portfolio Holder for Environment and Transport, said: "I was amazed to see so many fantastic and colourful entries coming in from children of all ages living in Ipswich, who clearly feel very passionately about the issue of littering."
What's next: Each winner will receive a family swim voucher to enjoy at Crown Pools.
Smart added: "We hope that this campaign will encourage everyone within our community to think before littering as well as giving them a real sense of ownership and pride in Ipswich."
The bottom line: By harnessing children's creativity and passion for their town, the council aims to tackle a daily waste problem whilst fostering community pride and responsibility.
