The big picture: The launch event, which runs from 10:00 to 16:00, will introduce the OMODA brand to the Ipswich market and expand John Grose's franchise portfolio in the area.
Key details:
The new showroom is located on Ransomes Europark, just off the A14.
Visitors can explore the OMODA 5, a mid-sized SUV that will be the first model available.
Test drives will be offered to those bringing their driving licence and National Insurance number.
There are currently 70 Omoda dealers in the UK, with plans for 100 dealers by the end of 2024, but this is the first in Suffolk
What they're saying: "This new showroom is more than just a space to display our vehicles; it's a hub for innovation and a testament to our commitment to sustainability and customer-centric design," said a spokesperson for the dealership.
Between the lines: The launch of a new car brand in Ipswich could signal increased competition in the local automotive market and potentially create new job opportunities.
What's next: An all-electric model, the OMODA E5, is planned for future release, though no specific date has been announced.
The bottom line: The event offers Ipswich residents a chance to see the new brand firsthand and experience what the dealership calls "affordable luxury".
