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Ipswich smokers quitting at a slower rate than the rest of the country

The proportion of adults smoking cigarettes in Ipswich was higher than the average across the UK over the past few years, new figures suggest.

A man lighting a cigarette
A man lighting a cigarette

Why it matters: New estimates from the Office for National Statistics' Annual Population Survey show 13.4% of people aged 18 and over in Ipswich were smoking cigarettes between 2020 and 2024, compared to the UK average of 11.8%.

The details: The Ipswich figure marks a decrease from 16.1% during the previous five-year period between 2019 and 2023. Across the UK, around 11.8% of adults were smoking cigarettes between 2020 and 2024, down slightly from 12.5% in 2019 to 2023.

The local authorities with the highest average percentage of smokers were Fenland in Cambridgeshire with 19.8%, followed by Blackpool in Lancashire with 19.7%. Meanwhile, the areas where the average was the lowest were Woking at 4.2% and Epsom and Ewell at 4.8%, both in Surrey.

The big picture: The data suggest about 10.6% (5.3 million) of adults were smoking in the UK in 2024 alone, the lowest proportion since comparable records began in 2011. The proportion of adults smoking has significantly decreased across the UK since ONS records began, from 20.2% in 2011.

Those aged 25 to 34 years continued to have the highest proportion of smokers, at 12.6%, while those aged 65 and over had the smallest, at 7.1%. People aged 18 to 24 years saw the largest reduction in smoking prevalence between 2011 and 2024, falling 17.6 percentage points from 25.7% to 8.1%.

For context: The figures come as the Tobacco and Vapes Bill, which would reform the supply of cigarettes and vapes, including by outlawing the sale of tobacco to people born on or after 1 January 2009, is currently in Parliament for review.

The Annual Population Survey helps the ONS track adult smoking habits across the UK. It is the official measure of smoking prevalence in England and is used to monitor progress towards the smoke-free generation goal outlined in the Government's 10 Year Health Plan for England.

What they're saying: Hazel Cheeseman, chief executive of Action on Smoking and Health, welcomed the declining trend in smoking across the country, which she called "an achievement".

She said: "We have sustained progress because of a long-term commitment to comprehensive tobacco control, including support to help people quit. The creation of a smoke-free generation through the Tobacco and Vapes Bill is the next important regulatory step to ending the harms from smoking in this country."

But she warned: "However, the bill alone won't be enough. Behind the statistic of five million people still smoking are individuals trapped in a cycle of addiction that will likely take their lives. The cost of this is felt across the economy and places a significant burden on our NHS."

She said the Government should "accelerate progress, invest in what works, and support communities where smoking rates remain high" if it wants to significantly reduce smoking rates in the long run.

"We need a new strategy, alongside the Tobacco and Vapes Bill, with clear targets and renewed ambition," she added.

A Department of Health and Social Care spokesperson said: "Stopping smoking is one of the most important things to improve health, and this data shows our action to help people quit is working. In addition to our existing campaigns, we will continue to invest in stop smoking services to drive down rates. Our landmark Tobacco and Vapes Bill will put an end to the cycle of addiction and disadvantage by creating the first smoke-free generation and stopping the next generation from getting hooked on nicotine."

What's next: Free group stop smoking sessions are available in Ipswich, with a six-week course starting on Saturday, 15 November at Ipswich County Library from 10:00-11:00. The sessions, run by Feel Good Suffolk, provide support from a Stop Smoking Advisor and a choice of products including nicotine replacement therapy or Swap to Stop.

The bottom line: While Ipswich has seen a decline in smoking rates over the past five years, the town continues to exceed the national average, with health charities warning that legislative change must be accompanied by increased funding and community support to significantly reduce smoking rates.

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Ipswich Central

Ipswich Central is the Business Improvement District (BID) for the town centre, waterfront, and 'Connected Town' area.
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PLMR Genesis is a full-service PR and digital marketing agency based in Ipswich. The team is the East of England flagship for PLMR.
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