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Interactive theatre show to measure audience empathy at New Wolsey

An innovative theatre production that measures audience empathy in real-time is coming to the New Wolsey Theatre this January. The Paper Birds Theatre Company's 'Feel Me' uses mobile technology to track how viewers respond to stories of displacement and acceptance.

Why it matters: This production blends theatre and technology, allowing researchers to gather real-time data about how audiences connect emotionally with performances.

The big picture: Working with academics from Essex University, the theatre company uses audiences' mobile phones to measure empathy levels during and after the show. The data is then shared live as part of the performance.

The Paper Birds Theatre Company's 'Feel Me'
Will Green
The innovative production is coming to the New Wolsey Theatre this January

By the numbers:

  • 72% of previous audiences said they would likely show more empathy in future

  • 81% reported the show made them reflect on the world today

  • Two performances scheduled for 28 and 29 January 2025

How it works: Audiences use their phones to anonymously share their emotional responses at different moments during the show. The interactive elements are woven into the performance, which combines live theatre, film, projection and dance.

Behind the scenes: The production features a creative team of emerging artists under 30, including:

  • Shanice Sewell as Assistant Director

  • Imogen Melhuish as Designer

  • Fraser Owen leading Sound & Music Design

  • Cast members Rebecca Callow, Klara Kaliger and Elinor Solly

The show was initially devised and performed by Lil McGibbon, Daz Scott and Kiren Virdee before the current cast took over.

The Paper Birds Theatre Company's 'Feel Me'
Will Green
Audiences use their phones to anonymously share their emotional responses at different moments during the show

Development: As a co-production with the New Wolsey Theatre, the show arrives in Ipswich as the culmination of its UK Autumn/Winter tour. During its development, five Youth Creative Councils, including members from the New Wolsey Youth Theatre aged 13-25, helped shape the production. Some council members brought personal experiences of forced displacement to the creative process.

The bottom line: The production marks a new approach to measuring theatre's impact on audiences, combining traditional storytelling with innovative data collection to understand and potentially increase empathy in viewers.

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Gipping Construction, All About Hearing and ICS

Gipping Construction doing on going renovations to outside of Ipswich Museum

Gipping Construction

Based just outside Ipswich, Gipping Construction is an employee-owned construction company that operates in the private and public sectors across East Anglia.
Russell Osman having his ears checked by All About Hearing audiologist and co-director, Karen Finch

Exceptional hearing care with a personal touch

Suffolk’s independent hearing specialists, combining expert care, cutting-edge technology and personalised service to help you hear at your best.
The ICS team outside their offices in Henley, just outside Ipswich

ICS

Founded in 1998, ICS has been the trusted IT partner to businesses across Ipswich and Suffolk for over a quarter of a century.
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