Why it matters: The mural is part of the town-wide "Paint the Town Pink" campaign as Ipswich prepares to host Ed Sheeran's only planned UK concert at Portman Road, which is expected to provide a big boost to the town's economy.
The details: Local arts organisation Art Eat Events was commissioned to create the striking portrait, which features Ed Sheeran in Town's popular pink kit. The mural was painted by Keith Hopewell, an internationally recognised artist who pioneered photorealistic spray painting in the 1980s British art scene.
Hopewell, who is based in Suffolk, has worked with major clients including MTV, Stussy, Brit Awards, Island Records, London Records, and DKNY. His work has been exhibited in galleries and museums worldwide.
What they're saying: "It's inspiring to work with the Buttermarket to bring this Ed Sheeran mural to life," said Iona Hodgson, co-director at Art Eat Events. "It's not just about adding another beautiful piece of art to Ipswich; it's about celebrating our local heroes and creating something that genuinely resonates with the community."
Rebecca Bird, centre manager at the Buttermarket Centre, added: "This mural is more than just a piece of art; it's a fantastic legacy piece that truly embodies the local community's love and appreciation for both Ed Sheeran and Ipswich Town Football Club."
The bigger picture: The installation continues the Buttermarket Centre's commitment to supporting creative arts in Ipswich, following recent exhibitions of "Call Me Ted" Ipswich Town Football Club posters and local art students' work. The centre has also supported the Wild Walls Ipswich mural festival, also produced by Art Eat Events.
What's next: Businesses in the Buttermarket are offering special promotions and themed items for ticket holders as part of the campaign. Details of these exclusive deals can be found on the Buttermarket website, with more information about the broader "Turn the Town Pink" campaign available on the All About Ipswich website.
The bottom line: The Ed Sheeran mural will serve as a vibrant focal point for the "Paint the Town Pink" campaign, celebrating both local pride and Ipswich's moment in the spotlight as host of the star's exclusive UK concert.
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Founded in 1998, ICS has been the trusted IT partner to businesses across Ipswich and Suffolk for over a quarter of a century.
RSZ Accountancy
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