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Council to advertise £1.7m contract for theatre alcohol sales

Ipswich Borough Council leaders will seek approval on Tuesday to advertise a new three-year contract to sell alcoholic drinks at Ipswich Corn Exchange and Regent Theatre, valued at just over £1.7m.

The new 20m bar at the Regent's Crush Hall
The new 20m bar at the Regent's Crush Hall
(Oliver Rouane-WilliamsIpswich.co.uk)

Why it matters: The new contract follows the £3.4m refurbishment of the theatre, which is expected to boost bar sales by some 20 per cent, with the council expecting to recover costs through customer sales.

The details: Cllr Jane Riley, Ipswich's lead for culture and customers, will be asking executive members for support on Tuesday in advertising the new contract to sell alcoholic drinks at the venues.

The current contract, which the council holds with Adnams, is set to expire in November after being extended into its final year.

The new contract will be advertised for an initial term of three years, with the possibility of it being extended for a further two.

Companies will be required to include vegan, gluten-free and Fairtrade products in their pricing template.

The bottom line: The new contract will replace the expiring Adnams agreement, with the refurbished theatre expected to generate higher sales that will cover the contract costs.

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Despite a lack of promotion, the big reveal drew a good crowd of passersby

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