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Interactive clay attraction on Ipswich Waterfront aims to draw 60,000 visitors annually

Plans for a new visitor attraction in Ipswich's Waterfront House will offer hands-on exhibits exploring how clay shapes homes and culture worldwide.

Why it matters: The project will create 13 new jobs and aims to strengthen Ipswich's cultural offering while bringing a vacant historic building back into public use.

The big picture: Baylight Properties, the new owners of Waterfront House, have submitted plans to create 'At Home With Clay' in the former grain warehouse on Wherry Quay.

Waterfront House in Ipswich
Waterfront House in Ipswich(Oliver Rouane-WilliamsIpswich.co.uk)

By the numbers:

  • 60,000 targeted annual visitors

  • 1,220 square metres of exhibition space

  • 13 direct new jobs created

The details: Plans show:

  • A foyer with workshop space and atrium on the ground and first floors

  • Exhibition spaces across five floors

  • A dedicated area for hands-on clay activities

  • A viewing balcony overlooking the waterfront

What they're saying: Planning documents state visitors will be "taken on an interactive journey to discover clay all around us, in bricks and pipes, cooking pots and crockery."

For context: Built in 1901 as a grain store by R&W Paul Ltd, the seven-storey brick building has previously served as an exhibition space and offices. It sits within the Ipswich Central Conservation Area.

At Home With Clay will offer hands-on exhibits exploring how clay shapes homes and culture worldwide
At Home With Clay will offer hands-on exhibits exploring how clay shapes homes and culture worldwide(Thing Studio)

Going deeper: Public consultation showed strong support for the project:

  • 98% want more visitor attractions on the waterfront

  • 94% agree it's an appropriate new use for the building

  • 92% believe it will encourage more visitors to Ipswich

The bottom line: If approved, the attraction would operate six days a week during main season, with reduced opening hours in winter, aiming to become a significant addition to Ipswich's cultural landscape.

You can read it for free thanks to the generous support of Insight Energy and Ipswich School

Despite a lack of promotion, the big reveal drew a good crowd of passersby

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