Ipswich Town retain Gold status in EFL family scheme

Why it matters: The award recognises the club's efforts to create a welcoming matchday experience for families visiting Portman Road, with Town achieving the fifth-best average score in the Championship.

The details: Throughout the season, clubs receive two visits from family assessors who evaluate every stage of the matchday journey, from purchasing tickets to how supporters feel when they leave the stadium.

Assessors consider a range of factors, including:

• Matchday activations
• Stadium accessibility and facilities
• How effectively clubs engage and communicate with families

By the numbers: Town's two assessor visits produced an average score of 9.0, with the Fanzone receiving special praise as "an excellent space for fans to gather in before the match."

What they're saying: Assessors highlighted "an abundance of outstanding experiences for families attending their first games at Portman Road."

EFL Chief Executive Officer Trevor Birch said: "We are incredibly proud to see clubs excelling in the EFL's Family Excellence Scheme this season. Their success reflects their dedication to creating welcoming, inclusive, and enjoyable matchday experiences for families across the country.

"The scheme is designed to support clubs as they grow their family offer, enabling them to inspire lifelong connections with supporters and engage the next generation of fans."

For context: Town previously achieved Gold status following the 2023/24 season and has retained the recognition following its return to the EFL.

The bottom line: Ipswich Town's Gold status confirms Portman Road's standing as one of the Championship's most family-friendly grounds, with the club maintaining the high standards set during its previous EFL campaign.

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