The big picture: Osman, 64, has been named as the first 'Hearing Ambassador' for Ipswich-based All About Hearing, after finally addressing his own hearing loss and tinnitus.
The former defender admits he delayed seeking help, saying: "I thought, I'm only 64, I don't need hearing aids! I suppose it was vanity at the end of the day, thinking I can hear most things, so I'll just keep plodding on."
He now recognises the impact of waiting: "It's probably a good job I went to see Karen when I did, but it would have been even better if I'd have gone 5 years ago, even 10 years ago."
Why it matters: Around 125,000 people in Suffolk are affected by hearing loss, according to All About Hearing, but many never seek professional help.
The impact: Osman says getting hearing aids has dramatically improved his quality of life: "I can now hear conversations more clearly, enjoy music and TV again, and even confidently participate in social activities, such as my beloved golf."
What's next: As Hearing Ambassador, Osman will work with All About Hearing to raise awareness about hearing health and challenge the stigma associated with hearing loss.
The bottom line: Through sharing his story, the Ipswich Town legend hopes others will learn from his experience and seek help sooner. "I was hesitant to seek help for my hearing loss and tinnitus, but I'm so glad I did," says Osman.
