Why it matters: The partnership aims to strengthen Ipswich's reputation as a cultural destination while boosting the local economy by bringing more visitors to town centre venues and businesses.
The details: The partnership will expand the existing Brighten The Corners Festival in June and introduce a new free-to-attend music event across pubs and bars in Ipswich town centre in October.
What they're saying: "Ipswich is a vibrant cultural destination. Our partnership with Brighten the Corners is a fantastic opportunity to enhance the festival this year using the All About Ipswich website and social media channels to draw more people to enjoy both the music festivals and our local businesses," said Lee Walker, Ipswich Central Chief Executive.
By the numbers: The partnership will deliver:
Two festivals in 2025 – the flagship summer event in June and a new autumn festival in October
Expanded promotional efforts through All About Ipswich channels
Exclusive ticket offers for Ipswich Central member businesses
Wellness activities introduced to the festival
For context: Ipswich Central will use its consumer-facing brand 'All About Ipswich' to amplify the festivals' impact, while developing bounce-back offers and hotel staycation packages for festival attendees.
What's next: Both organisations will regularly review progress to ensure maximum impact for the June and October events.
The bottom line: Joe Bailey, CEO of Brighten The Corners, said: "This partnership not only allows us to take the June festival to the next level this year, but also to bring something new to Ipswich's cultural calendar in the autumn. By expanding our reach with All About Ipswich and introducing a new free town centre event in October, we will do even more this year to showcase music and the arts, whilst helping the local economy."
