The details: The fashion show, supported by Ipswich Central, will take place from 11:00 to 16:00 on Cornhill, featuring at least four Ipswich-based fashion retailers alongside live music performances, dance acts, and a DJ. The celebration is being organised in collaboration with All About Ipswich, Ipswich Central and Pammy Styles.
The bigger picture: Threads For All has overcome significant first-year challenges, including changing customer perceptions about independent stores. The business faced the challenge of "changing people's perceptions of the independent stores, ours specifically, as we look 'boutique' but we are not priced as a boutique, we try to be as affordable as possible while still selling unique, interesting, good quality products," said owner Will Hamer.
Another hurdle was encouraging customers to explore the premises fully. "Getting people to go upstairs [has been a challenge] – it's where all the cool stuff is, but people sometimes feel scared of the unknown," he explained.
What they're saying: Reflecting on the first 12 months, Will said he was most proud of "surviving a year and doing well" and building "a growing customer base of loyal customers, some of whom have become more like friends."
What's next: Threads for All is looking to move "from surviving to thriving" in its second year, with plans for more events and activities within the local retail community. Meanwhile, Style Edit is the first of several events planned for the town centre. Ipswich Central CEO Lee Walker spoke of his desire to “ensure the town has a series of events throughout the summer,” calling it “a chance to showcase our independent talent and give people a fun and free reason to embrace the town.”
The bottom line: As retailers face challenging trading conditions, events like this demonstrate how businesses are adapting by focusing on experiences and community engagement rather than relying solely on traditional in-store sales.
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