Skip to main contentEnter
Purposeful journalism for people who care about our town
Ipswich.co.uk logoSupport our journalism
Feature

I had my hearing tested at 35 – here's what I discovered

When David Ogilvy famously stated "I always use my clients' products. This is not toadyism but elementary good manners," it stuck with me. Understanding our partners' businesses from the customer's perspective provides invaluable insight that no amount of presentations, meetings or data can match.

It was with this mindset that I recently found myself at All About Hearing , located within Two Rivers Medical Centre in Ipswich. Despite being only 35 years old with no hearing concerns, I wanted to experience their services firsthand rather than simply reading about them.

The pre-appointment experience

The experience began before I stepped through the door. A quick courtesy call from their friendly team served as a reminder of my upcoming appointment.

Walking in with zero prior research, I wasn't entirely sure what to expect. Would there be complicated machinery? Would the process be uncomfortable? Did I have some strange underlying hearing condition?

Spoiler alert: No on all three counts.

Jenette Jojo-Thomas at All About Hearing in Ipswich
Cherry BeesleySimply C Photography
Jenette Jojo-Thomas at All About Hearing in Ipswich

Meeting the expert

My audiologist for the day was Jenette Jojo-Thomas , who immediately put me at ease. Her career in audiology began in 2015, and her experience was evident as she effortlessly guided me through the process.

The assessment started with a series of medical questions, during which I learned that it's very common for people to experience some form of tinnitus – myself included. Thankfully mine is mild and infrequent, which Jenette explained could even be triggered by feeling unwell.

I also learnt that putting olive oil in your ears is perfectly fine and normal (it softens wax and keeps your ears clean) but was advised to avoid sticking anything in them – cotton buds included.

A three-part assessment

The testing itself consisted of three assessments.

First came the hearing check – a straightforward procedure where I wore headphones and pressed a button each time I heard sounds at varying frequencies. The good news? My hearing tested perfectly normal for someone my age.

Oliver Rouane-Williams having a hearing check at All About Hearing
Oliver Rouane-WilliamsIpswich.co.uk
Oliver Rouane-Williams having a hearing check at All About Hearing

Perhaps the most interesting part of the appointment was the video otoscopy. This involved a small camera being inserted into my ear canal, with the footage displayed on a screen that both Jenette and I could view.

I can't say I've ever had the overwhelming desire to see inside my own ears close up, but I learnt that while I had some dead skin present, this was entirely normal and would pass naturally. More importantly, there was no concerning wax build-up or visible issues.

Having a video otoscopy
Oliver Rouane-WilliamsIpswich.co.uk
Having a video otoscopy

The final component was air and bone conduction testing, which Jenette explained focuses on the inner ear by delivering vibrations directly to the skull behind the ear. This test helps determine whether any hearing loss stems from problems in the outer or middle ear (conductive hearing loss) or issues with the inner ear and auditory nerve (sensorineural hearing loss).

My results here were also normal.

My air and bone conduction testing results
Oliver Rouane-WilliamsIpswich.co.uk
My air and bone conduction testing results

Clear communication throughout

Throughout each stage, Jenette provided clear explanations, making complex audiology concepts accessible to a layperson. Her approach transformed what could have been a clinical transaction into a very friendly and informative experience.

For those curious about costs, the clinic offers a basic hearing screening for £30, which takes approximately 30 minutes. Alternatively, they provide a deeper dive into your all-round hearing health with a comprehensive hearing assessment for £60, lasting 75 minutes. They recommend hearing checks every two years for anyone over 50, and annually for those over 70.

They have two clinics in Ipswich, along with part-time locations in Framlingham and Woodbridge.

The value of firsthand experience

I left the appointment with confirmation of my healthy hearing and genuine insight into our partner's business operations, their customer journey, and the expertise they provide our readers and residents.

Sometimes the best way to understand a business isn't through meetings or marketing materials, but by becoming a customer yourself.

All About Hearing

All About Hearing is an independent, family-run audiology practice serving Ipswich and the surrounding communities.

Karen Finch RHAD FSHAA FRSA, Owner and Lead Audiologist for All About Hearing, conducting a hearing assessment

Our content is free to read thanks to the generous support of Attwells Solicitors

Feature

What's on in Ipswich this Christmas: Your guide to festive shows

From traditional pantomimes at the Regent and New Wolsey Theatre to dance adaptations of classic tales and cinema screenings, Ipswich venues are offering entertainment for all ages throughout the festive season.
by
Continue reading →
News

Persimmon Homes buys land for 465 new homes in Ipswich

Persimmon Homes Suffolk has completed the purchase of land at Henley Gate, marking the housebuilder's return to Ipswich after several years, with plans to deliver 465 new homes.
by
Continue reading →
News

Ipswich man jailed for five years after rape conviction

Leon Thomas, 53, formerly of Farina Close in Ipswich, was sentenced at Ipswich Crown Court on Thursday after a jury found him guilty of raping a woman he knew.
by
Continue reading →

ICS, Menopause Vitamin Company and Kingsfleet

The ICS team outside their offices in Henley, just outside Ipswich

ICS

Founded in 1998, ICS has been the trusted IT partner to businesses across Ipswich and Suffolk for over a quarter of a century.
Melissa Neisler Dickinson of the Menopause Vitamin Company

Menopause Vitamin Company

From its base in Ipswich, the Menopause Vitamin Company creates science-backed, all-in-one supplements that help women maintain their vitality and confidence during perimenopause and menopause.
The Kingsfleet team outside their offices in Claydon, near Ipswich

Spend your time and money as you wish

Award winning, independent financial planners helping the people of Suffolk reach their financial objectives.
News

Suffolk and Norfolk mayoral elections to be delayed by two years

The government is expected to announce today that it will postpone planned elections for a new Suffolk and Norfolk mayor from May 2026 to 2028, marking the second delay to democratic processes in the region this year.
by
Continue reading →

ICS, Menopause Vitamin Company and Kingsfleet

The ICS team outside their offices in Henley, just outside Ipswich

ICS

Founded in 1998, ICS has been the trusted IT partner to businesses across Ipswich and Suffolk for over a quarter of a century.
Melissa Neisler Dickinson of the Menopause Vitamin Company

Menopause Vitamin Company

From its base in Ipswich, the Menopause Vitamin Company creates science-backed, all-in-one supplements that help women maintain their vitality and confidence during perimenopause and menopause.
The Kingsfleet team outside their offices in Claydon, near Ipswich

Spend your time and money as you wish

Award winning, independent financial planners helping the people of Suffolk reach their financial objectives.
News

'I've got my life back': Ipswich woman reverses her diabetes in months

Susan Wolton from Ipswich has reversed her type 2 diabetes, lost over three stone and seen her IBS symptoms disappear after joining a free NHS programme that can be completed from home, with limited places remaining for local residents.
by
Continue reading →
News

College and university launch charity-business platform

Suffolk New College and University of Suffolk brought together over a dozen local charities and businesses in a new event designed to build partnerships beyond traditional fundraising. Organisers plan to make it an annual Christmas fixture.
by
Continue reading →
Load more content
This article is free to read thanks to
Want our best content delivered to your inbox every Friday?

Have you subscribed to our free weekly newsletter?

If you haven’t, you really should. You’ll get our best content delivered to your inbox every Friday afternoon, just in time for the weekend. You can unsubscribe at any time, although 99.7% of people don’t.

  • Lee Walker
  • Joe Bailey of Brighten the Corners
  • Mark Hubert
6,340+ people are already loving it