The big picture: The proposed deal hinged on a £30 million obligation to buy, contingent on Ipswich's Premier League survival. However, the transfer reportedly collapsed due to issues uncovered during Broja's medical with Town.
The £30m clause represented a significant financial risk to Town, especially for a player who hasn't consistently delivered at the top level yet and recently spent nine months of the sidelines with an ACL injury.
Leading the line: Broja was poised to bolster Town's attack alongside George Hirst and Liam Delap. His arrival would likely have triggered moves for Ali Al-Hamadi (loan) and Freddie Ladapo.
Why it matters: Town's striking options are limited. While Delap has shown promise against Liverpool and his former club Manchester City, Hirst is sidelined with injury, and Al-Hamadi has had to lead the line off the bench in the club's two Premier League games so far this season.
What's next: Town are likely to turn their attention to other forward options ahead of Friday's transfer deadline.
