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# Trading Standards warns of WhatsApp scam targeting Ipswich parents
- URL: https://www.ipswich.co.uk/trading-standards-warns-of-whatsapp-scam-targeting-ipswich-parents/
- Published: 2024-11-07T05:00:00.000Z
- Updated: 2026-03-16T15:30:59.000Z
- Description: Suffolk Trading Standards is alerting residents about criminals using WhatsApp to impersonate children and ask parents for money. The scammers typically claim they're using a new phone number after losing or damaging their device.
- Author: Oliver Rouane-Williams
- Tags: News, Scams & Consumer Safety, #article, Suffolk Trading Standards, #Import 2026-03-16 14:46

**Why it matters:** Fraudsters are actively targeting parents in Ipswich, using emotional manipulation and urgent requests about damaged phones to pressure them into making quick transfers without verifying the sender's identity.

**How the scam works:**

- Criminals start messages with "Hi Mum" or "Hello Dad"
- They claim to have broken their phone or are using a temporary number
- Messages often mention "having a rough day" to gain sympathy
- Scammers request urgent contact or immediate payment
- After initial payment, some victims face additional money demands

![Suffolk Trading Standards advises to stop, think and call if you receive a message](https://storage.ghost.io/c/29/1e/291e4b7f-e551-4458-b546-61963954b22f/content/images/2026/03/1730129701-hi-mum-scam-trading-standards.png)

Suffolk Trading Standards advises you to stop, think and call if you receive a suspicious message

**Key warning signs:**

- Messages from unknown numbers claiming to be family members
- Stories about damaged phones or urgent bills
- Requests for immediate financial help
- Poor grammar or unusual greetings

**How to protect yourself:** STOP. THINK. CALL.

- Always phone your family member to verify any unusual requests
- Never share your WhatsApp account's six-digit activation code
- Use WhatsApp's reporting feature by pressing and holding suspicious messages and selecting 'Report'
- Forward suspicious texts to 7726 for free investigation by your provider

**The bottom line:** Trading Standards urges residents to take a moment to stop and think before sending money, even if the request appears to come from a family member. A simple phone call to verify the person's identity could prevent you from becoming a victim.

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