Trading Standards warns of WhatsApp scam targeting Ipswich parents

Suffolk Trading Standards is alerting residents about criminals using WhatsApp to impersonate children and ask parents for money. The scammers typically claim they're using a new phone number after losing or damaging their device.

Scam: Universal credit app

Why it matters: Fraudsters are actively targeting parents in Ipswich, using emotional manipulation and urgent requests about damaged phones to pressure them into making quick transfers without verifying the sender's identity.

How the scam works:

  • Criminals start messages with "Hi Mum" or "Hello Dad"
  • They claim to have broken their phone or are using a temporary number
  • Messages often mention "having a rough day" to gain sympathy
  • Scammers request urgent contact or immediate payment
  • After initial payment, some victims face additional money demands
Suffolk Trading Standards advises to stop, think and call if you receive a message
Suffolk Trading Standards advises you to stop, think and call if you receive a suspicious message

Key warning signs:

  • Messages from unknown numbers claiming to be family members
  • Stories about damaged phones or urgent bills
  • Requests for immediate financial help
  • Poor grammar or unusual greetings

How to protect yourself: STOP. THINK. CALL.

  • Always phone your family member to verify any unusual requests
  • Never share your WhatsApp account's six-digit activation code
  • Use WhatsApp's reporting feature by pressing and holding suspicious messages and selecting 'Report'
  • Forward suspicious texts to 7726 for free investigation by your provider

The bottom line: Trading Standards urges residents to take a moment to stop and think before sending money, even if the request appears to come from a family member. A simple phone call to verify the person's identity could prevent you from becoming a victim.

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