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# Luxury retailer Flannels opens in former BHS building
- URL: https://www.ipswich.co.uk/luxury-retailer-flannels-opens-in-former-bhs-building/
- Published: 2024-11-01T15:33:04.000Z
- Updated: 2026-03-16T15:31:25.000Z
- Description: Designer fashion store Flannels has opened its doors in Ipswich's Buttermarket, marking the first of five Frasers Group shops planned for the former BHS building.
- Author: Oliver Rouane-Williams
- Tags: News, Town Centre & Waterfront, Openings & Closures, #article, Fraser Group, FLANNELS, #Import 2026-03-16 14:46

**The big picture:** The opening marks a significant change for the building, which has stood empty since BHS closed in 2016.

![FLANNELS on Buttermarket, Ipswich](https://storage.ghost.io/c/29/1e/291e4b7f-e551-4458-b546-61963954b22f/content/images/2026/03/1730474853-flannels-ipswich-open-2.jpg)

FLANNELS is now open on Buttermarket, Ipswich Photo: Oliver Rouane-Williams (Ipswich.co.uk)

**Why it matters:** The development represents a major investment in Ipswich's town centre, with Flannels occupying the majority of the ground floor space.

Key details:

- The 743sq m (8,000sq ft) store opened on 31 October.
- Four more retailers are set to join Flannels in the building: Sports Direct, GAME, Evans Cycles and USC.
- Work began at the end of July following planning approval.
- Signage and roller shutters were approved in September.

**What's next:** Sports Direct is expected to open before the end of the year, with GAME temporarily operating from the former H&M building in Tavern Street ahead of its move.

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