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# Join the pink party: Ipswich businesses urged to go pink for Ed Sheeran homecoming
- URL: https://www.ipswich.co.uk/join-the-pink-party-ipswich-businesses-urged-to-go-pink-for-ed-sheeran-homecoming/
- Published: 2025-07-03T07:23:58.000Z
- Updated: 2026-03-16T15:08:56.000Z
- Description: From displaying posters to hosting themed events, here's how Ipswich businesses can get involved in the town's "turn the town pink" celebration ahead of Ed Sheeran's homecoming concerts.
- Author: Oliver Rouane-Williams
- Tags: News, Town Centre & Waterfront, Business, BID, Tourism & Place, #article, Ipswich Borough Council, Ipswich Central, #Import 2026-03-16 14:43

**Why it matters:** With 90,000 people coming to Ipswich to see Ed Sheeran next week, local businesses have a unique opportunity to showcase the town, welcome visitors and boost trade.

**The big picture:** Ipswich Borough Council is working with [Ipswich Central](https://www.ipswich.co.uk/tag/ipswich-central/) to "Welcome home Ed" through the "turn the town pink" campaign. The Town Hall and Willis building will be lit up pink at night, with pink-themed window displays and a pink plaque trail throughout town.

## How businesses can get involved

1. **Display welcome posters**: Put up "Welcome Home Ed" posters in street-facing windows to show support for the campaign.
2. **Create pink window displays**: Decorate windows with something pink and share photos on social media. The best display wins a £500 prize, to be judged on 11 July.
3. **Host Ed-themed events and offers**: Run Sheeran pub quizzes, special dish promotions, or anything pink-themed from cocktails to clothing offers.
4. **Join the social media campaign**: Share posts about welcoming Ed home, celebrating Ipswich, or showcasing what your business is doing. Tag All About Ipswich and use #welcomehomeed to reach thousands of followers. Social media assets, including header banners and images, are available to make promotion easier.

![Puzzle Boutique has gone big with its beautiful pink window display](https://storage.ghost.io/c/29/1e/291e4b7f-e551-4458-b546-61963954b22f/content/images/2026/03/1751526910-puzzle-boutique-paint-in-pink.jpg)

Puzzle Boutique has gone big with its beautiful pink window display Photo: Oliver Rouane-Williams (Ipswich.co.uk)

![A pink jacket has taken centre stage in the James St Peter's window display](https://storage.ghost.io/c/29/1e/291e4b7f-e551-4458-b546-61963954b22f/content/images/2026/03/1751526935-james-st-peters-paint-it-pink.jpg)

A pink jacket has taken centre stage in the James St Peter's window display Photo: Oliver Rouane-Williams (Ipswich.co.uk)

![Seven has opted for a lifesize Sheeran cutout, pink bunting and window posters](https://storage.ghost.io/c/29/1e/291e4b7f-e551-4458-b546-61963954b22f/content/images/2026/03/1751526952-seven-group-paint-it-pink-1.jpg)

Seven has opted for a lifesize Sheeran cutout, pink bunting and window posters Photo: Oliver Rouane-Williams (Ipswich.co.uk)

![Ed Sheeran mural at Tower Street Food Hall by Ipswich artist Narin Naseri](https://storage.ghost.io/c/29/1e/291e4b7f-e551-4458-b546-61963954b22f/content/images/2026/03/1751533583-tower-st-food-hall-ed-sheeran-mural-1-edited-2.png)

Ed Sheeran mural at Tower Street Food Hall by Ipswich artist Narin Naseri (Tower Street Food Hall)

**What else is happening:** Pink bunting is being put up around the town centre, and a temporary "Ed trail" features 16 pink heritage-style plaques around town for visitors to enjoy.

**The bottom line:** With tens of thousands of visitors heading to Ipswich next week, participating businesses can help create a memorable welcome while showcasing what the town has to offer.

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