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# Ipswich Town FC to open new club shop in the Buttermarket
- URL: https://www.ipswich.co.uk/ipswich-town-fc-to-open-new-club-shop-in-the-buttermarket/
- Published: 2026-10-20T16:34:26.000Z
- Updated: 2026-10-20T16:34:26.000Z
- Description: A long-vacant shop unit in the Buttermarket is set to be brought back into use next month as Ipswich Town prepares to open a new Planet Blue store in the former Superdry premises.
- Author: Nicola Sebastian
- Tags: News, Ipswich Town FC, Ipswich Town Football Club, Buttermarket Centre, Openings & Closures, Business openings and closures

**Why it matters:** The new store will give fans a place to buy official club merchandise in the heart of the town centre, while filling an empty unit in the Buttermarket shopping centre.

**The details:** The store is expected to open in early November.

- "Planet Blue Official Club Store" signage and a golden Suffolk Punch have gone up in the windows, alongside hand-drawn scenes of Ipswich landmarks, including the Wolsey Theatre.
- The Ipswich Town crest has also been mounted on dark panelling on the shopfront.
- Inside, dedicated kit sections have been fitted, along with a price board for shirt personalisation.

![](https://storage.ghost.io/c/29/1e/291e4b7f-e551-4458-b546-61963954b22f/content/images/2026/10/IMG_2772-3.jpeg)

![](https://storage.ghost.io/c/29/1e/291e4b7f-e551-4458-b546-61963954b22f/content/images/2026/10/IMG_2770-2.jpeg)

![](https://storage.ghost.io/c/29/1e/291e4b7f-e551-4458-b546-61963954b22f/content/images/2026/10/IMG_2764-4.jpeg)

New Planet Blue Official Store located at the Buttermarket (Photo: Nicola Sebastian/Ipswich.co.uk) 

**By the numbers:** Personalisation prices on display in the store are:

- Name and number (up to 12 letters): £15
- Premier League sleeve badge: £6
- Short number: £7.50

**For context:** A team of artists has also transformed the walls opposite the store with a large mural featuring a golden Suffolk Punch with a football at its hoof and the words "Us and Our People".

- The artwork is set against a backdrop of hand-drawn town scenes.
- It is the work of street art company Murwalls. Founded in autumn 2019 and led by founder and chief executive Marc Silver, the company brings together a team of artists and creates officially licensed artwork with global brands, as well as murals for businesses, charities and community organisations.

**What's next:** The club says an official opening date will be announced in due course.

**The bottom line:** Ipswich Town is set to open a new Planet Blue store in the Buttermarket next month, bringing a long-empty unit back to life. With the shopfront branded, the interior fitted out and a new mural completed opposite, the project is nearing completion, and fans can expect an official opening date to be announced in due course.

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