Ipswich gaming café named among UK's most loved businesses
Geek Retreat on Upper Brook Street has been recognised nationally for its inclusive community environment.
Why it matters: The town centre gaming café achieved a Net Promoter Score (NPS) of +97 in a national survey – an exceptional result on a scale that ranges from -100 to +100, marking its highest ever customer satisfaction rating.
What they're saying: Customers described the venue as a space where everyone feels welcome. "Everything about Geek makes me want to go there. The friendly, happy staff, amazing food and service, the events are so inclusive and varied, and they are always happy to accommodate any requests," one local customer said.
Another added, "Ipswich Geek is truly a community where everyone is welcome. You might come in a stranger but you leave as family."
The details: The Upper Brook Street venue runs daily events including One Piece, Pokemon, Magic the Gathering, and Dungeons and Dragons, alongside offering a full café menu and games retail area. The business operates as Ipswich's only alcohol-free premises open until 22:00 in the town centre.
All staff receive autism awareness and mental health support training, while the venue hosts diverse community activities, including a weekly crochet club and seasonal craft fairs.
What's next: The business was recently announced as a finalist in the 2025 Small Business Awards. Voting is open from 12:00 on 1st August until midnight on 1st October.
The bottom line: Owner Sharon Lockhart said, "We're proud to be part of the Ipswich community. Geek Retreat is more than just a shop – it's a safe space where people can come together, make friends, and feel at home."
This article cost us ~£6 to produce
It's free for you to read thanks to the generous support of our partners.
Below the line