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# Greggs confirms new sign coming for Upper Brook Street branch
- URL: https://www.ipswich.co.uk/greggs-confirms-new-sign-coming-for-upper-brook-street-branch/
- Published: 2025-07-28T11:01:05.000Z
- Updated: 2026-03-16T15:06:58.000Z
- Description: The bakery chain says it is fabricating replacement signage after the original had to be removed for safety reasons, with installation a "priority" as residents label temporary signage an "eyesore".
- Author: Oliver Rouane-Williams
- Tags: News, Town Centre & Waterfront, #article, Greggs, #Import 2026-03-16 14:43

**Why it matters:** The temporary signage has been in place for months, leading to resident complaints about the impact on the street's appearance.

**The details:** Greggs confirmed the original signage broke and had to be removed for safety reasons. A spokesperson said the company is in the process of getting a new sign fabricated and that it would be fitted as soon as possible, though no specific timeframe was given.

The Upper Brook Street branch has been operating with a temporary vinyl banner attached to the upper floors as a makeshift sign since the original shopfront signage was removed months ago.

**What they're saying:** A Greggs spokesperson described the replacement signage as a "priority" for the company.

Multiple residents have expressed frustration with the temporary arrangement. One resident called it an "eyesore," and another questioned the delay, saying: "It's not like they can't afford it. It looks awful and really brings the street down."

**For context:** Greggs made a pre-tax profit of £203.9 million last year and is set to have its second consecutive £2 billion year of revenue.

**The bottom line:** While residents raised valid concerns about the branch's appearance, Greggs has explained the safety reasons behind the sign removal and committed to prioritising the installation of replacement signage.

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