Greggs confirms new sign coming for Upper Brook Street branch
The bakery chain says it is fabricating replacement signage after the original had to be removed for safety reasons, with installation a "priority" as residents label temporary signage an "eyesore".
Why it matters: The temporary signage has been in place for months, leading to resident complaints about the impact on the street's appearance.
The details: Greggs confirmed the original signage broke and had to be removed for safety reasons. A spokesperson said the company is in the process of getting a new sign fabricated and that it would be fitted as soon as possible, though no specific timeframe was given.
The Upper Brook Street branch has been operating with a temporary vinyl banner attached to the upper floors as a makeshift sign since the original shopfront signage was removed months ago.
What they're saying: A Greggs spokesperson described the replacement signage as a "priority" for the company.
Multiple residents have expressed frustration with the temporary arrangement. One resident called it an "eyesore," and another questioned the delay, saying: "It's not like they can't afford it. It looks awful and really brings the street down."
For context: Greggs made a pre-tax profit of £203.9 million last year and is set to have its second consecutive £2 billion year of revenue.
The bottom line: While residents raised valid concerns about the branch's appearance, Greggs has explained the safety reasons behind the sign removal and committed to prioritising the installation of replacement signage.
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