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Upside Finance
Upside Finance is an award-winning financial services company in Ipswich. It helps residents get the best deals on their mortgage and insurance so they can spend more on the people and things they love.
Improve your financial wellbeing
Based in Ipswich, Upside Finance provides expert mortgage, insurance and pensions advice, with a focus on making financial services accessible and straightforward.Meet the experts
Farida Rouane
Financial Adviser & FounderAn award-winning financial adviser in Ipswich, offering a personable, simple, stress-free approach to buying your home, investing in property, refinancing or ensuring you have the right cover in place.
Financial expert
News
Ground rent cap announced for Ipswich leaseholders but savings may not arrive until 2028
Ipswich leaseholders paying ground rent above £250 a year will see their charges capped under new Government reforms announced last week, though local experts warn savings may not materialise until 2028.by
Oliver Rouane-Williams
Feature
Suffolk firms put big decisions on ice as Budget divides confidence
Five days after Rachel Reeves delivered her £26 billion tax-raising Budget, Suffolk businesses remain divided on whether the Chancellor has provided the certainty they need – with most major investment decisions deferred until 2026 as firms weigh painful clarity against missing reforms.by
Matt Stott
News
'Super-rich will avoid it': Local finance experts warn honest families will bear Budget burden
Accountants, solicitors and financial advisers across Suffolk warn that the super-rich will avoid tomorrow's Budget tax burden, while families who have saved diligently will be penalised.byMatt Stott
News
Local experts discuss pension inheritance shake-up to hit Suffolk families in 2027
A major government tax change is prompting people to rethink their pension strategies, with some now drawing funds early to avoid "punitive" inheritance charges.byOliver Rouane-Williams
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