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# Digital Ipswich Innovation Showcase opens this week at the Buttermarket
- URL: https://www.ipswich.co.uk/digital-ipswich-innovation-showcase-opens-this-week-at-buttermarket/
- Published: 2025-03-13T08:07:29.000Z
- Updated: 2026-03-16T15:18:44.000Z
- Description: Ipswich residents can explore the future of the high street at the Buttermarket Shopping Centre from Thursday through Saturday.
- Author: Oliver Rouane-Williams
- Tags: News, Business Events, Events & Things To Do, #article, Buttermarket Centre, #Import 2026-03-16 14:45

**Why it matters:** The showcase demonstrates how modern technology can create immersive customer experiences that could help high streets attract more visitors and increase engagement, supporting local businesses and the town centre economy.

![The new Buttermarket shopping centre entrance](https://storage.ghost.io/c/29/1e/291e4b7f-e551-4458-b546-61963954b22f/content/images/2026/03/1737639631-new-buttermarket-centre-frontage-6.jpg)

Ipswich residents can experience cutting-edge digital technology at the Buttermarket Shopping Centre from Thursday through Saturday Photo: Oliver Rouane-Williams (Ipswich.co.uk)

**The details:** The showcase runs from Thursday, 13 March at 12.30pm until Saturday, 15 March at 4pm in the Buttermarket Shopping Centre.

Visitors can interact with three main exhibits:

- A "phygital" Pop-Up XR Experience merging physical retail with digital technologies (AR/VR)
- Zubr's innovative binoculars that let visitors see a digitally recreated Ipswich from the 1890s
- The Proto Hologram box, which uses AI and holographic technology to create immersive experiences

**What they're saying:** "Join us and be among the first to experience these revolutionary digital innovations in real life," said the organisers, who describe the showcase as "more than just an exhibition—it's a glimpse into how digital transformation shapes the high street's future."

**The bigger picture:** The event is part of [Ipswich Thrive Business Week](https://www.ipswich.co.uk/tag/ipswich-thrive-business-week/) which started yesterday and runs until next Tuesday.

**The bottom line:** The Digital Ipswich Innovation Showcase aims to demonstrate how blending storytelling, technology, and interactive experiences could help businesses and local economies thrive.

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