Charity asks shoppers to 'prioritise safety over savings' this Black Friday

More than half of accidental deaths in the UK occur in homes, prompting safety experts to warn Black Friday shoppers about dangerous goods. The Royal Society for the Prevention of Accidents (RoSPA) says breathing hazards have increased 17% in a decade.

Black Friday sale window display at New Look in Ipswich

Why it matters: As shoppers hunt for Black Friday deals today, safety experts warn that choosing cheaper, potentially unsafe products could put families at risk.

The big picture: Home accidents remain a significant concern in Ipswich and across the country:

  • 55% of accidental deaths happen in homes
  • Breathing hazards, including choking and suffocation, up 17% in 10 years
  • Unsafe products can lead to fires, poisoning and other serious risks

What they're saying: The Royal Society for the Prevention of Accidents (RoSPA) is urging shoppers to "prioritise safety over savings."

"Your home should be a safe place, not a hazard," says Adrian Simpson, Head of Policy at RoSPA. "Unsafe products bought during sales can lead to serious risks like choking, fire, or poisoning."

Be smart: RoSPA advises shoppers to:

The bottom line: While Black Friday deals may be tempting, experts say prioritising safety over savings could prevent serious accidents and potentially save lives.

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