The details: Covone, 43, won £3,500 after beating 'The Dark Destroyer' Shaun Wallace on the ITV quiz show.
He opened his body piercing studio in Microshops Ipswich, Carr Street, last year but has now moved into Miss Quirky Kicks, a gift shop that sells items including crystals, candles, mugs and jewellery.
The shop celebrated its seventh anniversary last year and recently moved to bigger premises.
What they're saying: Lawra said customers had been asking for piercing services on an almost daily basis: "I saw how Mario was building his business and reputation, the quality of his work and how customers seemed to be drawn to him, and I immediately thought that he would flourish in this environment."
"I have always admired Lawra, her business ethic and her incredible shop," Mario said. "So when I heard she was looking for a piercer to work from her studio, I knew this was a great opportunity to take my business to the next level."
He praised the Microshops as "a phenomenal launchpad" for his career.
The bottom line: Miss Quirky Kicks is now offering body piercing after teaming up with Ipswich's The Chase winner, Mario Covone, with the studio now open at the gift shop in Tacket Street.
