THE DIRECTORY The key benefits of advertising on Luton.com is that the site is aimed at a local audience. As the advertising is online it allows us to keep our costs down and provide businesses with a cost effective means of reaching their local target markets. Site targetted at a local audience. Global reach, so people can find local businesses (e.g. people moving into the area may require local estate agents). Cost effective advertising. (See price page for details) You only pay for actual visitors.